Wire and the connection… March 5, 2008Posted by nsworld in Generally Speaking.
My obsession of appreciating good advertisements continues. This time its an Ad. made by agency Lowe, for Havells cable.
A building under construction, poorly lit room and in a labour class family mother is preparing chapatis. Her son is sitting a little distance away . Each time she picks up the chapati from the fire, her fingers get burnt. An idea flashes in son`s mind , he gets up and brings a piece of Havells cable laying near by and turns it in to the shape of `Tongs`(chimta) and gives it to mother. Mother starts using it and picks up the chapatis effortlessly. Then comes the base line “Fire resistant wires from Havells”
Wow! what a nice and touching way of describing the quality of a cable. First and foremost it perfectly delivers the message “Fire resistant wires”, and also makes a great impact on the target decision makers, psyche.
Here is the Ad.