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Wire and the connection… March 5, 2008

Posted by nsworld in Generally Speaking.
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My obsession of appreciating good advertisements continues. This time its an Ad. made by agency Lowe, for Havells cable.

A building under construction, poorly lit room and in a labour class family mother is preparing chapatis. Her son is sitting a little distance away . Each time she picks up the chapati from the fire, her fingers get burnt. An idea flashes in son`s mind , he gets up and brings a piece of Havells cable laying near by and turns it in to the shape of  `Tongs`(chimta) and gives it to mother. Mother starts using it and picks up the chapatis effortlessly. Then comes the base line “Fire resistant wires from Havells”

Wow! what a nice and touching way of describing the quality of a cable. First and foremost it perfectly delivers the message “Fire resistant wires”, and also makes a great impact on the target decision makers, psyche.

Here is the Ad.

http://www.havells.com/movie/35 sec.mpg

Comments»

1. venuvinod.k.s - March 7, 2008

ಆ ಜಾಹೀರಾತು ನಾನೂ ನೋಡಿದ್ದೇನೆ, ನಿಜಕ್ಕೂ ಮನತಟ್ಟುವಂತಹ ಜಾಹೀರಾತು, its a classic example of how creative one can be to appeal something


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